CPS is a company motivated by challenges and success. In practical terms, CPS collaborates with 2 types of clientele: 1) groups and 2) companies that wish to advertise their services or products to these groups. We are acting as the middlemann between the sponsor and the sponsored party. Through the efficient, measured, and impactful media of (sponsored) organizations, we help corporate sponsors reach their target audience very quickly and in such a way as to generate better conversion rates.
The Company
CPS is the intermediary between the General Partner and the sponsor.
Our role also consists of supporting the sponsors AND the sponsored parties so that it’s a win-win situation all around. CPS is a recognized leader when it comes to sales management, business development, media and commercial properties, strategic consulting, and media creativity.
https://www.youtube.com/watch?v=NR4vJEP6T3s
”They did not know it was impossible so they did it.
Mark Twain
A word from the president
“My vision of the sponsorship world is as follows”
My vision of the sponsorship world is as follows: the business partnerships we create must have a significant financial impact on the organizations, associations, and professional orders that we represent, as well as on companies wishing to promote their brand, generate leads, and strengthen their engagement towards customers in the very niche field that is sponsorship. Return on investment is our number one concern. Our priority is also to seize all business opportunities and present them to our customers, always with the aim of helping them grow their income. As the leading middleman charged with connecting brands with highly targeted clients, I have surrounded myself with a team that shares the same intrinsic values that have guided my deepest aspirations these past 30 years.
I started selling ads for a yearbook: 110 customers and $10,000 in sales for Polyvalente Saint-Jérôme! Down the road, I started a magazine called Informateur-Software, with 20,000 copies published 10 times a year, 56 pages in colour. Then, I finally decided to start my business, CPS Media, and I took care of Quebec magazines such as Justice, Les Débrouillards, and Protégez-vous. Since the founding of CPS Media, we have continuously applied industry best practices, embraced what lies ahead, and are confident that our digital shift has transformed the business in a positive way.
We also sell kiosks for large-scale events such as the CNESST Grand Rendez-vous in Montreal and Quebec City, and the MCEE trade show which attracts over 5,500 industry visitors, and we also work for several well-known professional orders and associations. Keeping in mind that our team has grown to offer a service focused on the current and future needs of our customers, we suggest the implementation of digital strategies, offer very concrete recommendations to improve sponsorship performance and return on investment, and are very results-oriented. We have come a long way; our journey has included some very interesting and ambitious projects, and we are equipped like never before to change the face of sponsorship in Quebec.
What Is Our Value Proposition?
Create innovative win-win partnerships focused on optimized return on investment.
Our team is driven by creative ideas that are at times concrete, at times a product of our vivid imagination!
Mission, Values & Client Promise
Generate measurable growth in the short term and contribute to the deployment of the full financial potential of CPS Media partner organizations through workable 360-degree solutions.
Competence
Beyond the knowledge and skills specific to a field, our employees demonstrate an ability to integrate and implement their know-how in diverse and complex situations, all for the benefit of the customer.
Accessibility
This value translates into the accessibility and availability of the management team, by their ability to listen and analyze the needs of the members of the team - both for the constituents and clients - in order to respond directly.
Discipline
We believe in discipline, in offering the best possible service, provided with care and precaution in situations that require it.
Professionalism
Our professionalism translates into the development of our professional skills and know-how in service delivery.
Customer first
Our actions are optimized in order to bring value added to each stage of our service delivery. Our goal: to listen to customers and their needs in order to offer the right solution. Our approach is entirely oriented towards their satisfaction.
Respect
To ensure that you maintain a climate that promotes well-being at work, it is essential to treat both colleagues and clients in a respectful and fair manner, while listening to everyone's needs and concerns.
Teamwork
Our development is based on the involvement and collaboration of our employees and we are constantly implementing structures that promote exchanges to ensure that best practices are put into place.
Innovation
To remain competitive, we strive to push our creativity with new ideas by maintaining an ongoing improvement process. We believe in human potential and we make sure to implement projects to improve our procedures. We are invested in increasing the reach and quality of our services.
The Team's Bios and Mottos!
Roselyne has been with CPS Media since 2009, always at the heart of our major projects. Beyond her skills and versatility, Roselyne brings rigour and structure to projects as well as to the overall company. Her training in engineering translates into an analytical spirit that helps her optimize her workload.
Maxime Caouette is a seasoned and dynamic communications professional with a bachelor’s degree in communications, politics and society from the Université du Québec à Montréal (UQAM). With five years’ experience in politics, he has put his expertise to work both at the provincial level in the National Assembly and at the federal level in the House of Commons. His academic training and professional background have given Maxime an in-depth understanding of the inner workings of politics and social issues.
Maxime has recently started a new chapter of his professional journey by joining CPS Media as an account manager. In this role, he specializes in sponsorship and advertising sales, leveraging his background in political communications to create opportunities for his clients.
His passion for communications combined with his diverse experience makes Maxime Caouette an invaluable asset to his team and a consummate professional at CPS Media.
A man with a lot of experience and energy who is always juggling with 4 deadlines and much too busy to write a bio. 😉
Eager for knowledge, Gwenaëlle's sense of fulfillment comes from cultivating her curiosity and open-mindedness. With a degree in Administration, she's developed a keen interest for communications and event management over the years. Integrity, work ethic, adaptability, and multitasking are assets that make Gwen a precious resource for the team.
Motto: "Accept what is, let go what was, and trust what will be." — Buddha
Founder of CPS Media, Jean has more than 30 years of experience in commercial representation. As a true trailblazer in publishing, his passion can be felt by everyone he works with. Jean constantly strives for success, always ready to share his vast expertise so that all mandates may benefit from a loyal presence both on a strategic and organizational level. Trustworthiness is at the heart of everything this man does. The key to his success lies in his desire to create stable and long-lasting relationships with customers, suppliers, and employees.
Motto: "Unity makes strength."
Passionate about communications and marketing, Melanie is a result and action-oriented individual. Working at CPS since 2002, she knows all angles of the industry inside and out. She ensures optimal sales with her team through training and performance optimization. Her energy, experience, and leadership make her a stimulating person for both clients and partners.
Motto: "Make it happen."
Ève is an experienced marketer and diligent account manager. Driven by creativity, efficiency and concrete results, she takes pride in providing personalized consulting services to her clients. As an account manager, her goal is to support clients in achieving targeted visibility and increased exposure within their distinct industries. In addition to her primary duties, Ève is known for being a positive team player. With some 10 years of experience in marketing, particularly in manufacturing companies, she brings unique value to the CPS Media sales team.
Motto: "Alone we can do so little; together we can do so much." — Helen Keller
The multitasking approach - which is trendy these days - sums up Patricia pretty well. Beyond being a great source of support for account managers, she's an essential vector on the long road leading to a sale. As a dynamic person, she knows how to use her leadership and sense of initiative while ensuring proper work execution in both the coordination and production departments. With her positive attitude and accommodating nature, Patricia is a precious resource.
Motto: "Alone we can do so little, together we can do so much." — Helen Keller
Cumulating 15 years of experience in the financial world, Maude’s accuracy, sense of numbers and administrative rigour make her an invaluable asset for CPS. Her vast experience allows her to take full advantage of her skill set to optimize the accounting system, respond to our clients and partners requests and deliver a service that meets and exceeds their expectations. A true people person, she always works with the utmost rigour while also always remaining attentive to the individuals she collaborates with.
Catherine has previous professional endeavours allowed her to develop an expertise in sales, marketing and business development. To meet and exceed sales targets, she enjoys creating new tools and implement innovative collaborations that meet the client’s needs.
Cynthia's natural thoroughness provides valuable support to the coordination team. After several years of working in customer service, she obtained her professional secretarial diploma in 2012 and developed an interest in data entry, formatting and word processing. Today, she finds satisfaction in her work as an assistant with an eye for detail and a desire for continuous improvement.
Motto: "Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid." — Albert Einstein
Creativity, attention to detail, resourcefulness... All qualities that guide Etienne and his work. Trained in Graphic Design, Multimedia and Communications, he pursued his quest for knowledge through graduate studies in various fields. Like a lighthouse keeper, he oversees the image of the brand and visual identity deployment in all of CPS Media's communication tools. His logical sense and technological skills also allow him to resolve many technical issues. For more than 6 years, Etienne has been making waves with major projects, but also navigating projects around a good cup of espresso with colleagues.
Motto: "Insanity is doing the same thing over and over again and expecting different results." — Albert Einstein
8160
Number of cups of coffee consumed / year
652
Number of cups of green tea consumed / year
2220
Number of kilometres ran during lunchtime / year