CPS: Connecting businesses to their target audience with efficiency and impact.
CPS is a company driven by challenges and powered by success. We collaborate with two types of clients: on one side, professional groups and associations looking to optimize their revenue, and on the other, businesses seeking to promote their products and services to these strategic audiences.
As a trusted intermediary between sponsors and beneficiaries, we provide targeted and high-performance advertising solutions. By leveraging the proven and measurable media of the organizations we represent, we enable sponsoring businesses to effectively reach their ideal audience, ensuring increased visibility and optimized conversion rates.
”They did not know it was impossible so they did it.
Mark Twain
My vision of the sponsorship world is as follows: the business partnerships we create must have a significant financial impact on the organizations, associations, and professional orders that we represent, as well as on companies wishing to promote their brand, generate leads, and strengthen their engagement towards customers in the very niche field that is sponsorship. Return on investment is our number one concern. Our priority is also to seize all business opportunities and present them to our customers, always with the aim of helping them grow their income. As the leading middleman charged with connecting brands with highly targeted clients, I have surrounded myself with a team that shares the same intrinsic values that have guided my deepest aspirations these past 30 years.
I started selling ads for a yearbook: 110 customers and $10,000 in sales for Polyvalente Saint-Jérôme! Down the road, I started a magazine called Informateur-Software, with 20,000 copies published 10 times a year, 56 pages in colour. Then, I finally decided to start my business, CPS Media, and I took care of Quebec magazines such as Justice, Les Débrouillards, and Protégez-vous. Since the founding of CPS Media, we have continuously applied industry best practices, embraced what lies ahead, and are confident that our digital shift has transformed the business in a positive way.
We also sell kiosks for large-scale events such as the CNESST Grand Rendez-vous in Montreal and Quebec City, and the MCEE trade show which attracts over 5,500 industry visitors, and we also work for several well-known professional orders and associations. Keeping in mind that our team has grown to offer a service focused on the current and future needs of our customers, we suggest the implementation of digital strategies, offer very concrete recommendations to improve sponsorship performance and return on investment, and are very results-oriented. We have come a long way; our journey has included some very interesting and ambitious projects, and we are equipped like never before to change the face of sponsorship in Quebec.
Generate measurable growth in the short term and contribute to the deployment of the full financial potential of CPS Media partner organizations through workable 360-degree solutions.
Beyond the knowledge and skills specific to a field, our employees demonstrate an ability to integrate and implement their know-how in diverse and complex situations, all for the benefit of the customer.
This value translates into the accessibility and availability of the management team, by their ability to listen and analyze the needs of the members of the team - both for the constituents and clients - in order to respond directly.
We believe in discipline, in offering the best possible service, provided with care and precaution in situations that require it.
Our professionalism translates into the development of our professional skills and know-how in service delivery.
Our actions are optimized in order to bring value added to each stage of our service delivery. Our goal: to listen to customers and their needs in order to offer the right solution. Our approach is entirely oriented towards their satisfaction.
To ensure that you maintain a climate that promotes well-being at work, it is essential to treat both colleagues and clients in a respectful and fair manner, while listening to everyone's needs and concerns.
Our development is based on the involvement and collaboration of our employees and we are constantly implementing structures that promote exchanges to ensure that best practices are put into place.
To remain competitive, we strive to push our creativity with new ideas by maintaining an ongoing improvement process. We believe in human potential and we make sure to implement projects to improve our procedures. We are invested in increasing the reach and quality of our services.
Maxime has recently started a new chapter of his professional journey by joining CPS Media as an account manager. In this role, he specializes in sponsorship and advertising sales, leveraging his background in political communications to create opportunities for his clients.
His passion for communications combined with his diverse experience makes Maxime Caouette an invaluable asset to his team and a consummate professional at CPS Media.
Motto: "Accept what is, let go what was, and trust what will be." — Buddha
With over 20 years of experience across various sectors, her career has allowed her to develop solid administrative, planning, and event coordination skills. A unifying and motivating force, she fosters collaboration and the achievement of shared goals.
Motto: "Unity makes strength."
Now leading the sales team at CPS Média, she continues to help businesses achieve targeted visibility and stand out in their industry. With nearly a decade of experience, particularly in the manufacturing sector, Ève stands out for her collaborative approach and her commitment to contributing to collective success.
Motto: "Alone we can do so little; together we can do so much." — Helen Keller
Everyone at CPS loves her energizing personality—she’s a powerhouse and her personality is contagious!
Motto: “The road to success is always under construction and it is built through action.” — Tony Robbins
Motto: "Insanity is doing the same thing over and over again and expecting different results." — Albert Einstein
