”They did not know it was impossible so they did it.
Mark Twain
“My vision of the sponsorship world is as follows”
My vision of the sponsorship world is as follows: the business partnerships we create must have a significant financial impact on the organizations, associations, and professional orders that we represent, as well as on companies wishing to promote their brand, generate leads, and strengthen their engagement towards customers in the very niche field that is sponsorship. Return on investment is our number one concern. Our priority is also to seize all business opportunities and present them to our customers, always with the aim of helping them grow their income. As the leading middleman charged with connecting brands with highly targeted clients, I have surrounded myself with a team that shares the same intrinsic values that have guided my deepest aspirations these past 30 years.
I started selling ads for a yearbook: 110 customers and $10,000 in sales for Polyvalente Saint-Jérôme! Down the road, I started a magazine called Informateur-Software, with 20,000 copies published 10 times a year, 56 pages in colour. Then, I finally decided to start my business, CPS Media, and I took care of Quebec magazines such as Justice, Les Débrouillards, and Protégez-vous. Since the founding of CPS Media, we have continuously applied industry best practices, embraced what lies ahead, and are confident that our digital shift has transformed the business in a positive way.
We also sell kiosks for large-scale events such as the CNESST Grand Rendez-vous in Montreal and Quebec City, and the MCEE trade show which attracts over 5,500 industry visitors, and we also work for several well-known professional orders and associations. Keeping in mind that our team has grown to offer a service focused on the current and future needs of our customers, we suggest the implementation of digital strategies, offer very concrete recommendations to improve sponsorship performance and return on investment, and are very results-oriented. We have come a long way; our journey has included some very interesting and ambitious projects, and we are equipped like never before to change the face of sponsorship in Quebec.
The Company
CPS is the intermediary between the General Partner and the sponsor.
CPS is a company motivated by challenges and success. In practical terms, CPS collaborates with 2 types of clientele: 1) groups and 2) companies that wish to advertise their services or products to these groups. We are acting as the middlemann between the sponsor and the sponsored party. Through the efficient, measured, and impactful media of (sponsored) organizations, we help corporate sponsors reach their target audience very quickly and in such a way as to generate better conversion rates.
Our role also consists of supporting the sponsors AND the sponsored parties so that it’s a win-win situation all around. CPS is a recognized leader when it comes to sales management, business development, media and commercial properties, strategic consulting, and media creativity.
What Is Our Value Proposition?
Create innovative win-win partnerships focused on optimized return on investment.
Our team is driven by creative ideas that are at times concrete, at times a product of our vivid imagination!
Mission, Values & Client Promise
Generate measurable growth in the short term and contribute to the deployment of the full financial potential of CPS Media partner organizations through workable 360-degree solutions.
Competence
Beyond the knowledge and skills specific to a field, our employees demonstrate an ability to integrate and implement their know-how in diverse and complex situations, all for the benefit of the customer.
Accessibility
This value translates into the accessibility and availability of the management team, by their ability to listen and analyze the needs of the members of the team - both for the constituents and clients - in order to respond directly.
Discipline
We believe in discipline, in offering the best possible service, provided with care and precaution in situations that require it.
Professionalism
Our professionalism translates into the development of our professional skills and know-how in service delivery.
Customer first
Our actions are optimized in order to bring value added to each stage of our service delivery. Our goal: to listen to customers and their needs in order to offer the right solution. Our approach is entirely oriented towards their satisfaction.
Respect
To ensure that you maintain a climate that promotes well-being at work, it is essential to treat both colleagues and clients in a respectful and fair manner, while listening to everyone's needs and concerns.
Teamwork
Our development is based on the involvement and collaboration of our employees and we are constantly implementing structures that promote exchanges to ensure that best practices are put into place.
Innovation
To remain competitive, we strive to push our creativity with new ideas by maintaining an ongoing improvement process. We believe in human potential and we make sure to implement projects to improve our procedures. We are invested in increasing the reach and quality of our services.
The Team's Bios and Mottos!
CPS has recently hired a management assistant. Constantly on the quest for solutions or new ways of structuring processes, Catherine has extensive experience in administration. With a bachelor's degree in translation, she worked for a few years for the public sector in finance and event coordination, before working more closely with management. She contributes to the decision-making process with a desire to constantly improve organizational performance.
Motto: "Give me six hours to chop down a tree and I will spend the first four sharpening the axe." — Abraham Lincoln
Passionate about communications and marketing, Melanie is a result and action-oriented individual. Working at CPS since 2002, she knows all angles of the industry inside and out. She ensures optimal sales with her team through training and performance optimization. Her energy, experience, and leadership make her a stimulating person for both clients and partners.
Motto: "Make it happen."
Normand has acquired broad expertise in the organization of events and sponsorship sales, including experience on committees of major organizations that plan large-scale events. Since his arrival at CPS in 2017, his capacity for sensitive listening and the ability to pinpoint his clients’ needs has enabled him to propose the solutions that are in their best interests. His professionalism, enthusiasm and dedication are invaluable assets, both for the CPS Media team and for his clients.
Motto: "The value of a man should be seen in what he gives and not in what he is able to receive."
— Albert Einstein
Eager for knowledge, Gwenaëlle's sense of fulfillment comes from cultivating her curiosity and open-mindedness. With a degree in Administration, she's developed a keen interest for communications and event management over the years. Integrity, work ethic, adaptability, and multitasking are assets that make Gwen a precious resource for the team.
Motto: "Accept what is, let go what was, and trust what will be." — Buddha
Since 2006, Annie has been in charge of accounting. Through her discretion and thoroughness, she ensures harmonious monitoring of billing and the accounting process.
Motto: "Memento mori"
Founder of CPS Media, Jean has more than 30 years of experience in commercial representation. As a true trailblazer in publishing, his passion can be felt by everyone he works with. Jean constantly strives for success, always ready to share his vast expertise so that all mandates may benefit from a loyal presence both on a strategic and organizational level. Trustworthiness is at the heart of everything this man does. The key to his success lies in his desire to create stable and long-lasting relationships with customers, suppliers, and employees.
Motto: "Unity makes strength."
A member of the team since 2008, Dominic quickly distinguished himself by his creative and innovative spirit. With a bachelor's degree in history and a background in social media strategy, he has a rigorous analytical capacity and a vivid imagination that he puts into practice as part of his duties. His expertise in the professional, institutional, and general public sectors allows him to maximize the mandates he oversees, while establishing solid and profitable partnerships.
Motto: "The ignorant says the learned doubt, the wise thinking." — Aristotle
Marie-Eve spent 10 years in Western Canada, where she notably owned a bistro and worked with a tourist clientele, and developed a real passion for marketing and sales. Back in Quebec and studying, she completed a bachelor's degree in administration, marketing concentration, and joined the CPS Media sales team where her skills did not go unnoticed. Her versatility, her concern for customer satisfaction, and her perfect command of the English language make her a valued and indispensable resource. Results-oriented, she shoots for success and spares no effort when it comes to helping clients reach their goals.
Motto: "Shoot for the moon. Even if you miss, you'll land among the stars." — Norman Vincent Peale
With a Bachelor's in Communications and Administration, Marie-Hélène has worked in customer service for 15 or so years. She held diverse roles in renowned companies such as Cirque du Soleil and Heli Ski Lodges in Western Canada. She took advantage of seasonal work for a few years to travel, developing a great adaptive capacity. She then discovered a passion for coordinating events, which she now enjoys doing at CPS Media.
Motto: "Logic will get you from A to B. Imagination will take you everywhere." — Albert Einstein
Roselyne has been with CPS Media since 2009, always at the heart of our major projects. Beyond her skills and versatility, Roselyne brings rigour and structure to projects as well as to the overall company. Her training in engineering translates into an analytical spirit that helps her optimize her workload.
Self-taught and passionate about all things marketing, Valerie has been working in the great field of marketing for over 10 years now. She held the position of Marketing Manager for 8 years in one of the 5 largest brokerage firms in Quebec - developing her expertise in digital marketing for the acquisition and conversion of diverse clienteles. Always fascinated by the world of marketing, her role consists of implementing the best measurable and effective marketing strategies for CPS Media and the organizations with which we collaborate. Valerie masters the art of creating innovative and useful partnerships to help sponsors, as well as event promoters, achieve their business objectives. Agility and adaptability are skills that she puts forward through each of the projects she leads. According to her, (almost) everything is measurable!
Motto: "A problem without a solution is a poorly stated problem." — Albert Einstein
Since joining CPS Media, Dominic’s 19 years of experience in consultative sales and his talent for innovation have been devoted to the service of the company and the needs of his clients. His motivation lies foremost in ensuring clients’ satisfaction and the achievement of their goals. As a dedicated entrepreneur with a passion for business development, Dominic has spearheaded the expansion of CPS Media into the American market since 2018.
Motto:
"Coming together is the beginning.
Keeping together is progress.
Working together is success."
— Henry Ford
The multitasking approach—which is trendy these days—sums up Patricia pretty well. Beyond being a great source of support for account managers, she's an essential vector on the long road leading to a sale. As a dynamic person, she knows how to use her leadership and sense of initiative while ensuring proper work execution in both the coordination and production departments. With her positive attitude and accommodating nature, Patricia is a precious resource.
Motto: "Alone we can do so little, together we can do so much." — Helen Keller
Creativity, attention to detail, resourcefulness... All qualities that guide Etienne and his work.
Trained in Graphic Design, Multimedia and Communications, he pursued his quest for knowledge through graduate studies in various fields.
Like a lighthouse keeper, he oversees the image of the brand and visual identity deployment in all of CPS Media's communication tools. His logical sense and technological skills also allow him to resolve many technical issues.
For more than four years, Etienne has been making waves with major projects, but also navigating projects around a good cup of espresso with colleagues.
Motto: "Insanity is doing the same thing over and over again and expecting different results." — Albert Einstein
François has 30 years of experience in sponsorship especially in the entertainment and sport industry. His passion for sponsorship has led him to innovate and create new opportunities for event properties, media and advertisers alike. François has developed sponsorship programs for Celine Dion, Jean-Paul Gaultier Museum Worldwide Tour , the Air Miles Program and lately for the Ottawa Senators NHL Hockey Club. His career has also led him to manage commercial inventory in over 800 hours of production on two Olympic broadcasts (Sydney 2000 and Salt Lake City 2002) where he created some of the most innovative sponsored content integration for his clients.
8160
Number of cups of coffee consumed /year
652
Number of cups of green tea consumed /year
2220
Number of kilometres ran during lunchtime /year