”They did not know it was impossible so they did it.
Mark Twain
“My vision of the sponsorship world is as follows”
My vision of the sponsorship world is as follows: the business partnerships we create must have a significant financial impact on the organizations, associations, and professional orders that we represent, as well as on companies wishing to promote their brand, generate leads, and strengthen their engagement towards customers in the very niche field that is sponsorship. Return on investment is our number one concern. Our priority is also to seize all business opportunities and present them to our customers, always with the aim of helping them grow their income. As the leading middleman charged with connecting brands with highly targeted clients, I have surrounded myself with a team that shares the same intrinsic values that have guided my deepest aspirations these past 30 years.
I started selling ads for a yearbook: 110 customers and $10,000 in sales for Polyvalente Saint-Jérôme! Down the road, I started a magazine called Informateur-Software, with 20,000 copies published 10 times a year, 56 pages in colour. Then, I finally decided to start my business, CPS Media, and I took care of Quebec magazines such as Justice, Les Débrouillards, and Protégez-vous. Since the founding of CPS Media, we have continuously applied industry best practices, embraced what lies ahead, and are confident that our digital shift has transformed the business in a positive way.
We also sell kiosks for large-scale events such as the CNESST Grand Rendez-vous in Montreal and Quebec City, and the MCEE trade show which attracts over 5,500 industry visitors, and we also work for several well-known professional orders and associations. Keeping in mind that our team has grown to offer a service focused on the current and future needs of our customers, we suggest the implementation of digital strategies, offer very concrete recommendations to improve sponsorship performance and return on investment, and are very results-oriented. We have come a long way; our journey has included some very interesting and ambitious projects, and we are equipped like never before to change the face of sponsorship in Quebec.
The Company

CPS is the intermediary between the General Partner and the sponsor.
CPS is a company motivated by challenges and success. In practical terms, CPS collaborates with 2 types of clientele: 1) groups and 2) companies that wish to advertise their services or products to these groups. We are acting as the middlemann between the sponsor and the sponsored party. Through the efficient, measured, and impactful media of (sponsored) organizations, we help corporate sponsors reach their target audience very quickly and in such a way as to generate better conversion rates.
Our role also consists of supporting the sponsors AND the sponsored parties so that it’s a win-win situation all around. CPS is a recognized leader when it comes to sales management, business development, media and commercial properties, strategic consulting, and media creativity.

What Is Our Value Proposition?
Create innovative win-win partnerships focused on optimized return on investment.
Our team is driven by creative ideas that are at times concrete, at times a product of our vivid imagination!
Mission, Values & Client Promise
Generate measurable growth in the short term and contribute to the deployment of the full financial potential of CPS Media partner organizations through workable 360-degree solutions.
Competence
Beyond the knowledge and skills specific to a field, our employees demonstrate an ability to integrate and implement their know-how in diverse and complex situations, all for the benefit of the customer.
Accessibility
This value translates into the accessibility and availability of the management team, by their ability to listen and analyze the needs of the members of the team - both for the constituents and clients - in order to respond directly.
Discipline
We believe in discipline, in offering the best possible service, provided with care and precaution in situations that require it.
Professionalism
Our professionalism translates into the development of our professional skills and know-how in service delivery.
Customer first
Our actions are optimized in order to bring value added to each stage of our service delivery. Our goal: to listen to customers and their needs in order to offer the right solution. Our approach is entirely oriented towards their satisfaction.
Respect
To ensure that you maintain a climate that promotes well-being at work, it is essential to treat both colleagues and clients in a respectful and fair manner, while listening to everyone's needs and concerns.
Teamwork
Our development is based on the involvement and collaboration of our employees and we are constantly implementing structures that promote exchanges to ensure that best practices are put into place.
Innovation
To remain competitive, we strive to push our creativity with new ideas by maintaining an ongoing improvement process. We believe in human potential and we make sure to implement projects to improve our procedures. We are invested in increasing the reach and quality of our services.
The Team's Bios and Mottos!
Motto: "Give me six hours to chop down a tree and I will spend the first four sharpening the axe." — Abraham Lincoln
Motto: "Make it happen."
Motto: "The value of a man should be seen in what he gives and not in what he is able to receive."
— Albert Einstein
Motto: "Accept what is, let go what was, and trust what will be." — Buddha
Motto: "Memento mori"
Motto: "Unity makes strength."
Motto: "The ignorant says the learned doubt, the wise thinking." — Aristotle
Motto: "Shoot for the moon. Even if you miss, you'll land among the stars." — Norman Vincent Peale
Motto: "Logic will get you from A to B. Imagination will take you everywhere." — Albert Einstein
Motto: "A problem without a solution is a poorly stated problem." — Albert Einstein
Motto:
"Coming together is the beginning.
Keeping together is progress.
Working together is success."
— Henry Ford
Motto: "Alone we can do so little, together we can do so much." — Helen Keller
Trained in Graphic Design, Multimedia and Communications, he pursued his quest for knowledge through graduate studies in various fields.
Like a lighthouse keeper, he oversees the image of the brand and visual identity deployment in all of CPS Media's communication tools. His logical sense and technological skills also allow him to resolve many technical issues.
For more than four years, Etienne has been making waves with major projects, but also navigating projects around a good cup of espresso with colleagues.
Motto: "Insanity is doing the same thing over and over again and expecting different results." — Albert Einstein